How this actually works
You pick reactors, you pay once, and every booking either turns into a post or turns back into your money.
For artists
Build a lineup
Browse the directory and add whoever you want hearing the song. Every reactor shows their average views per post, which is the number worth comparing. Followers do not tell you how many people see a post.
Pick how long it stays up, and where
Live 24 hours, Live 30 days, Live 90 days, Stays up. One platform is included and each extra one adds 40 percent, because it is the same clip reaching a second audience.
Pay once
The whole lineup, in one charge. We hold it rather than sending it straight to the reactors, because some of them are going to pass and that money has to be able to come back to you.
Every reactor answers inside 48 hours
They hear the track, then accept or decline. Anyone who declines, and anyone who does not answer at all, refunds automatically to the card you paid with. You do not have to ask.
They post, you sign off
Accepted bookings go up within 5 days. You get the link, you approve it, and the reactor gets paid. If you do nothing it approves on its own after 72 hours, so nobody is left chasing you.
What it costs against what you already spend
A typical booking, against the same budget spent on ads.
What that works out to
$60 against 84K average views. The same money spent on short-form ads typically buys somewhere between 6K and 15K impressions, at the $ 4 to $10 CPMs those platforms usually run.
And an ad impression is an ad. This is a person their audience already chose to follow, playing your record.
Say two of them pass
This is not a hypothetical worth worrying about. It is the normal case, and it is built to cost you nothing.
- You book 5 reactors at $60$300
- 2 pass on the track-$120
- 3 post it$180
The $120 goes back to your card automatically, within a few days, without you asking anyone. You were never charged for work that did not happen, and the three who did post had an actual reason to say yes.
The part most people ask about
You are paying for the listen and the placement. You are not paying for a good review, and nobody here will sell you one.
Every reactor can turn down any track for any reason, with no penalty, no public record, and no effect on where they rank. That rule is not us being soft on the supply side. It is the only reason their reactions are worth anything: an audience can tell when somebody is reading a script, and a reactor who says yes to everything stops being worth booking within a month.
What you get in exchange is a real listen from someone whose audience trusts them, and your money straight back if they pass.
For reactors
Apply, and we read it by hand
Sample posts matter more than any number on the form. We verify average views against your public posts before it goes on your profile.
Set one price
Your 30 day price. The 24 hour tier is half of it, 90 days is one and a half times, permanent is double. You can set a floor below which nothing reaches you, and you can switch off the cheap tier entirely.
Connect payouts before you go live
You do not appear in the directory until Stripe has cleared your payout account. That is deliberate. It means every booking you see is one we can actually pay you for.
Say yes or say no, but say something
You get 48 hours and the track is attached, so you can hear it before deciding. Declining is free and invisible. Going quiet is the only thing that counts against you.
Post it, get paid
Submit the link. The artist approves, or it approves itself after 72 hours, and your full price goes to your Stripe account. Our 20 percent is added on the artist's side, so nothing comes out of yours.
Example
You set your 30 day price at $60. An artist books 90 days on TikTok and Reels.
- 90 day tier$90
- Second platform$36
- You get$126
- Service fee, paid by the artist+$25.20
- Artist pays$151.20
The quality floor
Every paid reaction on this platform has to clear the same bar. An artist can raise a dispute against a post that does not, and we look at it by hand.
20 to 45 seconds
Long enough to be a reaction, short enough to be watched.
Reactor on camera
A voiceover over a waveform is not what anyone bought.
Track audible for at least half
People have to actually hear the music.
Paid promotion disclosed
In the caption and in the platform's own setting.